Press release @ our new live radio shows and 12-hour launch
Written by cathycentral on 12/02/2019
Here’s the hot-off-the-press news we’ve just circulated to the local media.
FOR IMMEDIATE RELEASE
English Language Radio Station for Amsterdam Launches Live Programming Schedule in Spring 2019
(Amsterdam | NL) In answer to local demand, Broadcast Amsterdam adds to their existing programming with several new, live English language broadcasts, in time for World Radio Day (13 February).
Broadcasting via a cloud system and pop-up locations since early 2018, Broadcast Amsterdam move onto their next stage in February and March 2019, with a diverse range of live programming spanning demographic and topic, from the intimate confines of their new Kinkerstraat studio. Set to go live on Wednesday 13 February Broadcast Amsterdam continues to add to their multinational listener base with six new weekly live broadcasts. The radio studio has been set up over the last few months at Stellar Amsterdam co-working space in Oud West, and the two organisations also make it available for independent podcasters to hire when it is not in use for radio.
February 13 marks World Radio Day, the international celebration of the powerful, low cost communications medium. Meant to encourage broadcasters big and small to promote access to information, freedom of expression, and on-air equality, World Radio Day marks the perfect opportunity for Broadcast Amsterdam to mix it up live on the air with music, local news and events from 9:00–21:00 in a special 12-hour marathon broadcast to mark the live show stage of their enterprise.
Following the World Radio Day launch, the new week-to-week programming kicks off on Mondays 07:00-09:00 with Chris Willis’ high tempo BRAM BREAKFAST show. For two hours to start the week, the lively Brit rounds up local Amsterdam news with a varied mix of music, chat, weather, and more. Then Monday lunchtimes 12:00-13:00 get IMPACT UNPACKED, with local social enterprise professionals Helen Maynard Hill and Chloe de Roos Feinberg, showcasing Amsterdam stories and initiatives of social impact. During Wednesdays 17:00-19:00, French- Canadian DJ Natasha Cloutier pairs up with The Netherlands’ own Branko Collin for HAPPY HOUR; two hours of under the radar local stories and music. Thursday evenings sees GENERATION Z, a very special live broadcast curated and presented by students of the Amsterdam International Community School. From 18:00-19:00 they will discuss the things that matter to them; from climate change to accessibility, with a dose of music and chat mixed in. Friday’s then sees Broadcast Amsterdam Executive Producer Cathy Leung bring CATHY’S LUNCH LIVE 13:00–14:00. Expect insights into the behind the scenes workings of the station, alongside up-for-grabs interview spots – all you need to do is bring Cathy lunch for your chance to go on air! Finally, Sunday evenings 19:00–21:00 brings AMSTERDAM SPORTS SHOW (ASS) with Jens Rabiega and Bill Branch, covering all the domestic and international sports news from the weekend, together with local sports and fitness stories.
On the new Broadcast Amsterdam programming, Executive Producer, Cathy Leung says: “We’re so excited to launch this suite of live shows to show the city what we want to do with this local radio station. This is just the start, though. Over the next year, we aim to have breakfast and ‘drivetime’ live shows all week and offer a really consistent live radio schedule for people to tune into. We’re talking with lots more people about shows, content, and podcasts but we can’t release them all at once. We’re also eager to hear from others that would like to be part of our new platform, be they international or Dutch, as long as they are happy to broadcast in English.”
Throughout 2017-2018, Broadcast Amsterdam surveyed the local international community with the majority confirming demand for this new service, citing local news and event information as the primary content of interest. As there is less demand for music, and with a market already well served by streaming music services and local stations like Red Light Radio, Broadcast Amsterdam has tailored a more mainstream entertainment and local news radio platform to meet this gap in the market. During its programming, the station will also provide promotional opprotunities to local businesses interested in reaching the international local community.
When not broadcasting live, Broadcast Amsterdam features a steady stream of music and local audio content, from news and local event information to Saturday morning mini-series aimed at the city’s foodies.
NOTES FOR EDITORS
Broadcast Amsterdam Spring 2019 Season
Mondays 07:00–09:00 – BRAM Breakfast with Chris Willis
Mondays 12:00–13:00 – Impact Unpacked with Helen Maynard Hill & Chloe de Roos Feinberg (from March)
Wednesdays 17:00–19:00 – Happy Hour with Natasha Cloutier & Branko Collin (from March)
Thursdays 18:00–19:00 – Generation Z with Amsterdam International Community School
Fridays 13:00–14:00 – Cathy’s Lunch Live with Cathy Leung
Sundays 19:00–21:00 – Amsterdam Sports Show (ASS) with Jens Rabiega & Bill Branch
- How to listen live: Streamed online 24/7 via a popup player at www.broadcastamsterdam.nl and also via the TuneIn app.
- About the studio | There are four microphones available for broadcasting or recording, and the user-friendly RØDECaster™ Pro (“the world’s first fully integrated podcast production studio”).
- About | Broadcast Amsterdam is an independent, non-profit media foundation that aims to open up the city for those who have not yet mastered Dutch. Visit the website for information on all the different radio shows, blog features, as well as audio and video content.
- Social media: Twitter @broadcastams | Facebook /broadcastamsterdam | Instagram /broadcastamsterdam | Youtube /broadcastamsterdam | Soundcloud /broadcast-amsterdam
- Press contacts: Cathy Leung, Executive Director, email@example.com
- General enquiries: firstname.lastname@example.org
- For images: please contact email@example.com.