Our audience
BRAM RADIO from Broadcast Amsterdam is a growing, independent, 24/7, non-profit, English language internet radio station and podcast producer for Amsterdam and beyond.
For more about our vision, see here: https://broadcastamsterdam.nl/vision.
Reach
We have thousands of listeners per month across our hybrid platform. This is made of of three main sources:
- our 24/7 radio stream (including our live show audience)
- On Demand listeners (people listening back to individual episodes via our website/Mixcloud/embedded playback)
- dedicated podcast formats (eg Apple podcasts, Spotify etc).
Our social media followers total over 3k, including Twitter, Instagram, LinkedIn and Facebook.
AUDIENCE PROFILE
The top three country locations for the radio playout are NL, the US, and the UK, and for our On Demand listeners the location for our listeners is overwhelmingly the Netherlands, then the US and the UK. (NB Listeners shown as overseas may also be local but using a VPN.)
We are proud of:
- the diversity of our team and our audience
- BRAM RADIO’s local-international pool of creators and show hosts (with their own personal networks), including Dutch, British and US nationalities, as well as NL residents with Polish and Nigerian backgrounds, for example.
- BRAM RADIO’s high recall factor – when we meet or speak with our listeners we hear that they usually recall our stories in good detail, with a strong emotional reaction, very often acting on tips, from dumpling spots to museum events.
- our regular collaborations with the local arts community, local international organisations, schools, and local businesses.