🎙 South Beats: Behind the Sound | Amsterdam Connect

What does it really take to create a hit? Go behind the scenes with South Beats, the Netherlands-based producer who has worked with some of the biggest names in Dutch hip-hop, including Boef.

🎧 Listen On Demand to this episode of Amsterdam Connect via the Mixcloud player above.

We talk about his journey from Afghanistan to the Netherlands, growing up between cultures, discovering music, and finding his way into the Dutch music industry. South gives us an honest look at what happens behind the beats—the wins, the setbacks, the business, the pressure, the relationships, and the things fans never get to see.

We also dive into the evolution of Dutch hip-hop, the global influence of African music, what makes a hit record, the role of producers, and where the music industry is heading.

Music. Culture. Identity. Business. Creativity.

No filters—just a real conversation with the man behind the sound.

Amsterdam Connect S02E08

Producers: Sani & Chuks aka Kingsway