Vision, Mission & Values


Everyday radio, music, local stories. With love from Amsterdam.



We’re building the ultimate source of discovery for Amsterdam, full of good music and local stories; a place you can happily turn to at any time in the day to listen live to music together with the latest city buzz on a digital radio station, or On Demand, whenever you like. A 24/7 broadcasting hybrid for today’s audience, spreading love, connection and understanding, for all of Amsterdam and beyond.


Core values


  • We are here for Amsterdam.   
  • We are here for our listeners. 
  • We want to make an impact, to be useful to local businesses, residents, and artists; all those who live and work in our community.
  • We want to share a broad variety of voices and stories to reflect the brilliant diversity of our city. 

How we work

  • We are a good team. 
  • We are inclusive, considerate, and mutually supportive.
  • We respect our audience, colleagues and community in all we do.
  • We are better together; trusted partners working in collaboration with others.



Current track