Vision, Mission & Values

Vision

Making your day better. Radio, music, local stories. With love from Amsterdam.

 

Mission 

We’re building the ultimate source of discovery for Amsterdam, full of good music and local stories; a place you can happily turn to at any time in the day to listen live to good music and the latest city buzz on a digital radio station, or On Demand, whenever you like. A 24/7 broadcasting hybrid for today’s audience, spreading love, connection and understanding, for all of Amsterdam and beyond. And did we mention the music? 

 

Core values

Purpose

  • We are here for Amsterdam.   
  • We are here for our listeners. 
  • We want to be useful, to local businesses, artists and our community.
  • We want to share a broad variety of voices and stories to reflect the brilliant diversity of our city. 

How we work

  • We are a good team. 
  • We are inclusive, considerate, and mutually supportive.
  • We respect our audience, colleagues and community in all we do.
  • We are better together; trusted partners working in collaboration with others.

 

 



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