Vision, Mission & Values


Everyday radio, music, local stories. With love from Amsterdam.



We’re building the ultimate source of discovery for Amsterdam, full of good music and local stories; a place you can happily turn to at any time in the day to listen live to music together with the latest city buzz on an online radio station, or On Demand, whenever you like. A 24/7 broadcasting hybrid for today’s audience, spreading love, connection and understanding, for all of Amsterdam and beyond.


Core values


  • We are here for Amsterdam.   
  • We are here for our listeners. 
  • We want to make an impact, to be useful to local businesses, residents, and artists; all those who live and work in our community.
  • We want to share a broad variety of voices and stories to reflect the brilliant diversity of our city. 

How we work

  • We are a good team. 
  • We are inclusive, considerate, and mutually supportive.
  • We respect our audience, colleagues and community in all we do.
  • We are better together; trusted partners working in collaboration with others.


See also ‘ABOUT US’ for a little on our history and development. 



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