Vision, Mission & Values
Vision
Everyday radio, music, local stories. With love from Amsterdam.
Mission
We’re building the ultimate source of discovery for Amsterdam, full of good music and local stories; a place you can happily turn to at any time in the day to listen live to music together with the latest city buzz on a digital radio station, or On Demand, whenever you like. A 24/7 broadcasting hybrid for today’s audience, spreading love, connection and understanding, for all of Amsterdam and beyond.
Core values
Purpose
- We are here for Amsterdam.
- We are here for our listeners.
- We want to make an impact, to be useful to local businesses, residents, and artists; all those who live and work in our community.
- We want to share a broad variety of voices and stories to reflect the brilliant diversity of our city.
How we work
- We are a good team.
- We are inclusive, considerate, and mutually supportive.
- We respect our audience, colleagues and community in all we do.
- We are better together; trusted partners working in collaboration with others.