Vision

Making your day better. Radio, music, local stories. With love from Amsterdam.

Mission 

We’re building the ultimate source of discovery for Amsterdam, full of good music and local stories; a place you can happily turn to at any time in the day to listen live to good music and the latest city buzz on a digital radio station, or On Demand, whenever you like. A 24/7 broadcasting hybrid for today’s audience, spreading love, connection and understanding, for all of Amsterdam and beyond. And did we mention the music? 

Core values

Purpose

• We are here for Amsterdam.   
• We are here for our listeners. 
• We want to be useful, to local businesses, artists and our community.
• We want to share a broad variety of voices and stories to reflect the brilliant diversity of our city. 

How we work

• We are a good team. 
• We are inclusive, considerate, and mutually supportive.
• We respect our audience, colleagues and community in all we do.
• We are better together; trusted partners working in collaboration with others.